W03 - Chamber of Commerce

Target Audience Description

The target audience of Ottawa Chamber of Commerce description is as follow:

• Who:Members of a Chamber of Commerce are usually international and local operating companies, such as lawyers, property developers, tourism companies, airlines, manufacturing companies, import and export businesses, banks, finance companies, legal advisors, IT and electronics manufacturers etc.
• Age: 18 and up.
• Technology: The mayority of the audience will access the site through movil devices like cell phones and i-pads, senior citizens will probably use home computers most of the time.
• Income: Income types will vary according to age and levels of education ( $ to a medium of $90,000 Canadian dollards and above annually).
• Motivation: Chambers of Commerce main activities are, among others, safeguarding business interests and sharing business experiences and business interests, contact with governments, civil society, local media and the press and organizing trade shows and events.

Personas

Maria Young

• Occupation: Student at Ottawa University Veterinary Program and part time employee at a Ottawa Animal Hospital as an assistant.
• Demographic and Education: Maria is 25 years old. Lives in a rented apartment with her sister. Spends most of her time studing, at work,or with her dog Benny, sibling and friends during free time. Has earned her bachelor's degree and is currently working towards a master degree in Veterinary Sciences.
• Goals and tasks: Keep being independent and prepare. Her main goal at the moment is to graduate with honors in her chosen field, start working as a vet and keep herself phisically active and healthy by spending time outdoors. She is a very busy young lady, and likes to be ready for new business opportunities. She also visits the site with the purpose of finding out what new business activities are available in the area.
• Social: At the moment so she tries to spend quality time with her sister when possible, to treasure her relationship with her close friends and to enjoy her dog Benny as much as she can.
• Technology: She uses her laptop for getting school assignments done, but most of the time her main source for using technology is her Samsung S21 smart phone, which she takes with her everywhere. It's easy to use and very reliable.
• Quote: “With man this is impossible, but with God all things are possible.”

John Horton

• Occupation: John is a Canadian Airforce Pilot.
• Demographics and Education: He is 75 years old. He has a master's degree in Aerospace Engineering. He worked for the Canadia Airforce for 25 years as a jet pilot, retired and went to worked for Air Canada Airlines as a captain for a flight crew.
• Social: John has being living and attend business events sponsored by the Ottawa Chamber of Commerce. He loves to have her children and grandchildren over often. He is always very active and like to be involved in family activities. He also likes to spend quality time outdoors with his wife Margaret or with his children and grandchildren individually
• Technology: John is not very fond of devices. He prefers using older phone models, but with the help of his family he is learning how use his laptop at home, and he received a iPhone 12 phone for his birthday. Slowly he is learning how to use technology to make purchases online, find fun activities in his Ottawa community or nearby towns, where he can make good memories with his loved one. One thing he is enjoying about his phone is the easy accesibility to Ottawa local news and entertainments.
• Quote: "God is our refuge and strength, an ever-present help in trouble."

Scenarios

1. What businness events will be coming up in the near future in the Ottawa Aerea?
2. Where can I share my education and business experiences?
3. I would like to know how to register my new business with the Chamber of Commerce?
4. What useful tips about possible new business opportunities?
5. I intend to develop interests in local companies and businesses in Canada.